Choosing Best Domain Name

When you are about to register domain for your web site, the following guidelines may be useful in picking up the best domain name.

Branding Your Web Site

As I have mentioned, your domain is your brand on the Internet. Therefore registering domain name that exactly matches your existing business brand is obviously the best. However this can be a problem if the domain has been registered by someone else, especially when you have not registered your trademark for it.

If you just start your on-line business, then you'll have some flexibility to create your new brand based on the domain names available at the time when you register the domain.

Keyword Domain

One good alternative of picking up domain name for your web site is to use the keywords or keyphrases that match your site content. For instance if your site will be selling hearing aids of various brands, then choosing hearingaids.com or hearingaidshop.com would be excellent pick.

Keep It Short and Memorable

It is obvious a short and descriptive name will be much easier to remember and to type. Therefore there will be less chance for your customers to forget and to mistype your domain name that also represent your web address in their browser. So, do a little research using the domain registration site tools on the availability of various combinations of the name before you buy the best domain name.

Hyphenated Names ?

User tends to forget the hyphen on two-word names, so avoid to use hyphens whenever possible. If the non-hyphen name is not available, try to use the variation.

COM or Others ?

Dot com is obviously the best. Statistically .com domains populate roughly around 75% of all generic top-level domains (gTLDs). Dot com is the first thing in people's mind when they think of Internet. However .net, .org, .info etc can be a good alternative when the .com version is no longer available and where these TLDs are appropriate.

Trademarked Domains

Do not buy or register a domain that matches trademarked brands or you will get into legal problem.